Create a Strengths-Based Company Culture

July 17, 2024

Why create a strengths-based culture? 

A strengths-based culture is a primary attractor and differentiator for top talents. 

Besides, companies experience significant growth when they create platforms where employees can contribute their strengths purposefully, grow meaningfully, and feel

a sense of belonging. 

According to Gallup, a leading workplace consulting and global research firm, when employees become strengths-aware and leverage them, they become highly

engaged—nearly six times more—and demonstrated superior performance while reducing turnover rates. 

What does a strengths-based culture really mean? What does it involve? 

Purpose Over Paycheck:

Employees seek work that resonates with their personal values. When they understand their strengths, they can better align with their company's mission.

Development Over Satisfaction:

Meaningful growth trumps company perks. Employees desire opportunities that leverage their natural talents and foster long-term growth. 

Coaching Over Bossing:

Employees also desire leaders who act as coaches, guiding them to apply their strengths and fulfill the highest, truest expression of themselves. 

Conversations Over Reviews:

Continuous feedback and genuine dialogues are preferred over one-sided, one-time performance evaluations. 

Strengths Over Weaknesses:

Daily engagement in tasks that capitalise on natural strengths is a top priority. 

Life Over Job:

Employees seek genuine connections with managers that extend beyond work. They thrive in environments that honour their strengths and invest in their continuous

development.

Want to know how to truly change organisational culture for the better? We'll show you how to get there. Drop us a message now! 

Latest POSTS

ESG Explained

Conversations around the topic of ESG are on the rise. Taking action on ESG is not only essential but also the right thing to do.

READ MORE

ICYMI: How to Change Culture At Work

There are many ways to change workplace culture for the better, but the best way is to…

READ MORE

9 tips for managing remote employees

To accommodate the rise of remote work, it’s imperative to evolve your work policies.

READ MORE

What colour are your teammates?

Understand why we behave and approach tasks the way we do.

READ MORE