5 signs of a broken culture, according to research

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Research by Public Relations firm Weber Shandwick, which included interviews with PR crisis managers, analyses of peer-reviewed articles, and a survey of 1,000

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workers, highlights key predictors of cultural crises. They are: 

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Value for the Company Over Company & Personal Values 

When unrealistic deadlines, aggressive targets, and overbearing management are present, employees may resort to unethical behaviour, straying away from company

and personal values. 

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For example, Wells Fargo’s 2017 infamous sales scandal was created by bank employees who were under pressure to meet unrealistic sales targets, leading them to open

millions of unauthorised accounts.

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Sordid Behaviour from Top Leaders 

When top executives engage in behavior showing a contemptible lack of moral standards, such as sexual harassment or racism, it breeds distrust and disillusionment

within the workforce. Smaller ethical violations, like unfair competition practices, also erode morale. 

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Absence of Accountability 

When poor performers or unethical employees aren’t held accountable, it discourages reporting and encourages a toxic culture. 

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Insufficient Investment in People

A lack of training and development not only decreases productivity but also leads to significant reputational risks. For example, studies attributed Uber’s notorious series of scandals to a poor understanding of company strategy among its employees. 

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Lack of Diversity and Inclusion 

Homogeneous work environments lack cultural sensitivity and diverse viewpoints, which lowers decision-making quality. 

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Besides, a lack of inclusivity may make employees feel ostracised or unfairly treated, discouraging their positive engagement and leading to further cultural decline.

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To learn how you can build an engaging, spirited, and productive culture, get in touch with us at hello@vision.build or WhatsApp! 

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